Jim Piercy is Creative Director for EMEA & ASIA at WSJ. Custom Studios, a unit of The Wall Street Journal Advertising Department, based in London. Jim joined The Wall Street Journal in 2014, and now gives creative oversight to custom projects across the globe. He has worked on a wide variety of campaigns including partnerships with Samsung, Star Alliance & Netflix. Jim previously worked at Bloomberg where he developed their custom content model for television. If he’s not working, you’ll find him on his bike.
‘Fantastic Stories and Where to Find Them‘
WSJ.CS have found some common threads throughout our most successful programs. We would like to highlight the most interesting to the audience and explore what elements are needed for great content. Is it magic, science, or a mix of both?
Authentic Goodness – content programs that tell a story organic to a brand and the Journal are truly recalled and appreciated by readers.
Singular Focus – Storytelling that digs deep into engaging topic mirrors our editorial approach and proven best practices.
Authoritative & Visual – The opportunity to leverage our convening power and access to trusted news archives provides an opportunity for brands. Every program takes visual cues from our increasing library of best practice learning.