Relatori Summit OBE 2016

Creative Media Manager presso Gruppo 24ORE – System 24.

BCMA Global Chief Executive Officer Andrew is one of the leading practitioners in branded content and has over twenty five years experience working in marketing communications. He is Chief Content Officer (CCO) at Global Living Brands (GLB). Andrew has been spearheading the development of BCMA chapters across the globe.

Direttore Centrale Comunicazione Esterna
e Media Gruppo FS Italiane.

Head of Branded Content presso Magnolia.

Group Creative Director BBH London. 89 Lions at Cannes, including the first Titanium Grand Prix for Latin America (Dove Real Beauty Sketches) 20 One Show Pencils, 25 Clio Awards, including 2 Grand Clios, 3 Yellow Pencils at D&AD (2 for Dove Real Beauty Sketches and 1 for Burger King Proud Whopper) 45 London Awards (14 golds).

As a branded entertainment consultant, strategist and journalist, Sandra connects products with content that fits the brand message. Sandra specialises in 360-degree concepts that support an emotional impact on customers. As a journalist, she co-edits the blog BEO Branded Entertainment Online and looks forward to interesting interviews with international specialists.

Chief Executive Officer of Omnicom Media Group Italy since 2009, he has previously held the role of Strategic Marketing and Media Director at RCS Advertising. From 2002 to 2008 he was Chief Executive Officer of FullSIX Italy. From 2005 to 2006 he was president of GroupM. His long experience includes Mediaedge: CIA (he was CEO from 1993 to 2002) and Blumedia (co-founder and lead from 1983 to 1993).

Is a Branded Content expert & Creative consultant, lecturer, serial award juror, and founder of Ideatakeaway – an idea and concept consultancy creating synergy between content and marketing. Jan has served on a number of award juries, including: the Cannes Lions inaugural Branded Content & Entertainment jury in 2012; the Cristal Festival Branded Entertainment & Content in 2014; and also Webby and Lovie awards.

Founder and General Manager @OBE | Strategic Consultant for Branded Content & Entertainment. Since 2010 involved in branded content development projects, in 2013 she founded the Branded Entertainment Observatory in Italy. She is a Keynote Speaker and Panel moderator at international events and workshops. Since 2013 she is Adjunct Professor in branded entertainment Strategies. Formerly she worked for Viacom, Telecom Italia, LA7 (Italian independent broadcaster), France Télévisions and Institut National de l’Audiovisuel (INA).

Special Project Director at Rai Pubblicità, Lucia Lini has spent her entire professional career in media and advertising industry. In McCann Erickson her beginnings as a Strategic Planner, decades of experience in developing communication strategies and integrated projects and she was in charge of national and international clients.
She spent five years in Aegis Media Group as Clients Director, enhancing her communication and planning skills in different industries and supporting new business development. At Rai Pubblicità in the 5last years as Special Project Director to identify advertising opportunities at Rai that meet companies marketing needs in order to build a branded entertainment projects.
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VP, Head of Brand Development Projects at Telecom Italia, he launched the first IPTV service in Italy, and held director positions of Content Management (Fastweb, Telecom Italia Media, Alice Home TV, Cubovision Smart TV).

International management experience in business-to-business marketing and business management in emerging and mature markets, acquired both in start-up organizations as well as in mature complex environments.

45 years old, married, 2 sons, he has a degree in Economics from “Cattolica University del Sacro Cuore” in Milan. In 2014 he starts his position as a Managing Director for Il Sole 24 Ore, System 24, the advertising division of the 24 ORE Group, and as of January 2016 he becomes Publishing General Manager. From 2008, he was CEO at MTV Advertising (Viacom Italy). Previously he had developed a long and qualified career in the Advertising industry in the major media companies: Managing Director for RCS Mediagroup- specialised in advertising for the major foreign newspapers in Italy, then Sales Director for Seat Pagine Gialle, La7 and “portale Jumpy” (Fininvest group) and in 1994 he began his career in Publitalia.

Founder of Via Alternativa, International company for Media Brands strategies. Co-author of the book “Strategic Brand Content” with Daniel Bo. He was Development director for MTV Europe, director of international communications for Benetton, Cerruti, CMO of GAP Group in San Francisco, General Director at Universal Studios Channels France, CMO Group Canal Plus, Chief Brand Officer T-Mobile Germany and international.

Head of Fuse at Omnicom Media Group.

Head of Communication and Corporate Affairs – McDonald’s Italy. In January 2012 he joined McDonald’s Italy as Head of Communications and Corporate Affairs Department. In this new role he is focused on corporate communication, public affairs, media relations, social media strategy, environment and crisis management. Before McDonald’s, He has been working for Burson-Marsteller for 14 years. As BM Managing Director, he has been EMEA Technology Practice Chair for 3 years and he managed the Milan office for 4 years.

Creative Director, Publicis Groupe, Slovenia, BCMA Affiliate Partner, New Europe. Uros has more than 20 years of experiences in branding and content production. He started his advertising career as copywriter and later on as creative director, winning several awards for his work. For five years he was the Head of Content for telecom operators in Slovenia. He is the author of “Brands as Storytellers – how can storytelling help brands create content” at the Berlin School of Creative Leadership.

Insight Director OMG.

Conduce i lavori:

Rosalba Reggio

Journalist at Il Sole 24 Ore. She has been working at Il Sole 24 Ore for 15 years, where she deals with economic and political topics. For more than two years she has been responsible for Il Sole 24 Ore WebTV. Prior to that, she wrote about economics and politics with the editorial team in the Monday edition of the newspaper, and also worked with the editorial staff of Radio 24, where she presented the Radio program “Salvadanaio risparmio e famiglia” (about savings and families) together with Debora Rosciani. She is also a well known television presenter for various programs on the Mediaset networks and the Class Editori Network, where she regularly discusses in-depth finance issues, economics, markets overview and press releases. She has a degree in Modern Literature from “Statale University in Milan”.