18 gennaio 2018, dalle 9.30 alle 13.00
IED Milano, via Sciesa 4, Aula S10
Agenda della giornata:
9.30 – Registrazione e welcome coffee
9.45 – BRANDED ENTERTAINMENT: SCENARIO E MODELLI DI BUSINESS
Francesco Cordani, Head of MarCom, SAMSUNG
Alessandro Lacovara, Managing Director, PHD
Enrico Marangoni, Resp. Product Placement & Branded Content, RAI PUBBLICITA’
Gesualdo Vercio, Direttore REAL TIME, DISCOVERY
10.20 – BRAND INTEGRATION: IL CASO X-FACTOR
Viviana Pellegrini, Head of Branded Entertainment, SKY ITALIA
Giovanni Uboldi, Direttore Marketing, SKY MEDIA
Roberta Zamboni, Head of Branded Entertainment, FREMANTLE MEDIA
10.55 – BRANDED ENTERTAINMENT ORIGINAL PRODUCTION: IL CASO UPGRADE
Pietro Enrico, Cross Media & Branded Entertainment Director, PUBLITALIA
Laura Casarotto, Direttore di Italia 1, MEDIASET
Alberto Rossini, General Manager, YAM112003
11.30 – YOUTUBE: IL BRANDED ENTERTAINMENT VIDEO NEL PANORAMA DIGITAL
Marianna Ghirlanda, Head of creative partnership, GOOGLE
IL MERCATO DEL BE IN ITALIA: POINTS OF VIEW
11.45 – Paola Passoni, Head of The Story Lab, DENTSU AEGIS NETWORK
11.55 – Gesualdo Vercio, Direttore di Real Time, DISCOVERY
12.05 – Giovanni Porro, Executive Creative Director, HAVAS GROUP
12.15 – Marco La Magna, Head of Branded Content, MAGNOLIA
12.25 – Emanuele Landi, Director AD Sales & Brand Integration, FOX
Modera Alessandra Lanza
